Building Brands | Driving Growth | Powering Performance | Globally.
Let’s Accelerate Your Business with Proven Strategies Across Branding, Growth & Digital Performance
Brand & Growth Leadership
Product Marketing, Growth Marketing , Brand Development
Global Go-To-Market (GTM) Strategy
SEO, SEM, Paid Media, Content Strategy
Google Analytics, SEMrush, SimilarWeb
Campaign Performance Optimization
Conversion Rate Optimization (CRO), Attribution Analysis
Zoho, Hootsuite, Mailchimp, Salesforce
Customer Journey Mapping, Email Automation
Audience Segmentation & Nurturing
Performance Marketing & Analytics
CRM & Automation & Retention
Technical & Data Expertise
Marketing Analytics, Data-Driven Campaigns
Campaign Management Platform
Market Research, Insight Generation
🎯 Let’s Build Something Great! |
A short story about me
I’m Shola Asiru, a global marketing strategist and growth leader with 9+ years of experience driving brand success, performance marketing, and digital growth across fintech, real estate, fashion, e-commerce, and technology. I’ve led award-winning campaigns, scaled businesses into new markets, and built powerful marketing strategies that deliver results. Passionate about helping brands grow, perform, and thrive globally.
6+
9+
Years of experience
Companies
Certifications & Education
Product Marketing Alliance | United State
Product Marketing Certified | Core, Master & Leadership
The Chartered Institute of Marketing
Earners of the CIM MCIM badge are Members of CIM and experienced marketing managers or consultants, who competently work at a strategic level within an organisation.
Post Graduate Diploma in Professional Marketing. (LEVEL 7)
The Chartered Institute of Marketing
Post-Graduate diploma in digital marketing
Certified in managing brands
MBA | Strategy and Innovation
Bow-Valley College | Calgary Alberta
The Chartered Institute of Marketing
Rotman Sch of Management
Case Study
Showcasing impactful brand identities
Case Study 1: Payaza Rebrand & International Launch
This case study highlights the Payaza 2.0 rebrand and international launch led by me. The project involved a complete rebranding and go-to-market execution across Africa, the U.S., Canada, the U.A.E., and the U.K., with responsibilities including messaging development, UI/UX overhaul, asset creation, and localized campaign implementation. The team managed a global rollout across five regions, launched with influencer and media partnerships, and set up analytics tracking. The initiative resulted in a successful rebrand across four countries within three months, achieving over $18.5M in transaction volume in the first quarter and a 42% increase in merchant onboarding.
Case Study 2: Bank78 Branding & U.S Launch
As a Brand and Marketing Consultant for Bank78, I led the full rebranding and developed a go-to-market strategy in preparation for the bank’s expansion into the U.S. market following its newly acquired license. The project involved repositioning Bank78 as a modern, accessible financial solution across Africa while laying the groundwork for U.S. entry. I spearheaded brand rollout campaigns across key African markets, crafted localized messaging, and developed a comprehensive GTM playbook for the U.S. Despite regulatory delays in the U.S. launch, the rebrand drove strong results—over 27,000 users were onboarded in Africa within the first year, and Bank78 was awarded “Brand of the Year” 2024 in Nigeria.
Case Study 3: Blaaiz App – Influencer-Led Awareness & Conversion Drive
As the Product Marketing Head at Blaaiz, I led the strategy and execution of an influencer-driven video campaign aimed at increasing brand awareness, app downloads, and KYC completion among Africans in Canada, the U.S., the U.K., and Europe. The campaign leveraged trending content to spark virality, featured three culturally resonant video ads, and partnered with high-impact influencers across North America. We ran optimized YouTube and Instagram ads independently for better budget control and introduced a $10 KYC bonus plus a $50 transaction incentive to drive user action. Using Google Ads, Meta, and mobile analytics tools for tracking, the campaign generated over 8,000 users within 48 hours, with 4,010 completing KYC during that period. In the first 12 months, Blaaiz acquired 21,072 users, 18,960 of whom completed KYC, and 15,125 became active transacting users. The campaign also led to an organic increase of 4,500+ social media followers, and the trend video earned over 7,000 positive comments, with many calling it the best ad of 2025.
Case Study 3: Mozzart Bet – SEO, SEM & Push Campaigns to Increase User Base
As the Marketing Manager for Africa at Mozzart Bet, I led localized digital campaigns across Nigeria, Ghana, and Kenya to drive user registrations and increase daily betting activity in a highly competitive market. I managed Google Ads and Meta campaigns by region, implemented audience targeting and behavioral retargeting, and used OneSignal push notifications to boost retention and upsells. I also optimized the platform using SEMrush for betting-related keywords and developed high-converting banners and weekly promo content. These efforts resulted in over 7,000 new users within 12 months, an 18% reduction in customer acquisition cost, a 27% increase in daily active users, and strong ROI from targeted push campaigns.
Campaigns
Showcasing impactful campaigns
What I Offer
Growth & Performance Marketing
I drive customer acquisition and revenue growth using data-backed strategies across digital channels. From funnel optimization to A/B testing, I help brands scale with measurable results.
SEO, SEM & Google Ads Strategy
I help brands rank higher and get found faster. With strong keyword strategy, paid search campaigns, and content optimization, I ensure visibility and lead generation on Google.
I craft compelling brand identities that connect. Whether launching a new brand or reimagining an old one, I align positioning, messaging, and visuals to stand out in any market.
Brand Strategy & Rebranding
Go-to-Market Execution
From strategy to launch, I plan and execute market entry initiatives tailored to audience needs. I ensure alignment across product, marketing, and sales to drive traction and adoption.
Content & Campaign Management
I create and manage high-performing marketing campaigns with clear storytelling and visuals. From email flows to paid ads and blog content, I ensure consistency and impact.
I help businesses unlock insights by integrating CRM systems and setting up advanced analytics. This enables better segmentation, conversion tracking, and personalized customer journeys.
Marketing Analytics & CRM Integration
Get in touch
Looking to scale your business through product marketing, growth strategies, or performance marketing? Let’s connect!
Phone
403-470-4720
sholaasiru@gmail.com
Website
www.omosolaasiru.com
I'm proud of you and the team, you guys are global. Your organization skill is exceptional
Seyi Ebenezer
" He has overseen the delivery of over 200 digital campaigns, effectively coordinating people, timelines and budgets. I’d highly recommend him for digital campaign and digital project management roles."
Changwen Hu
★★★★★
★★★★★
★★★★★
I have had the pleasure of working closely with Shola and I can confidently attest to his exceptional work ethic, dedication, professionalism, and hard-working spirit.
Dragan Korac
★★★★★
Sola is very resourceful and hands on. He is not only a great team player but he also carries the weight of the team on his shoulder. Sujimoto's digital landscape changed drastically after he came onboard and we owe this to his ingenuity and foresight.
Oti Ukubeyinje